Resources Library by ANA

Rulemaking or playmaking?

A working definition of online co-creation is proposed, and a framework to map the emerging landscape of the discipline itself is provided in this paper. Two distinct types of online co-creation are established based on the degree of 'participant...

Catalogue: Online Research 2010: E-Universe

Authors: Felix Koch, Nick Coates

October 19, 2010

The future of brand tracking must be leaner and more focused

This paper describes a radical new approach to tracking research. As an industry, we need a paradigm shift and a change in expectations of the client in particular. This approach entails: shorter, more focused questionnaires (part of a fully modular...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: Adhil Patel

Company: KANTAR TNS Malaysia

September 15, 2010

Exploring the world of water

Danone undertook a rigorous scientific study of the use of water in daily life with an eye to identifying the perceived consumer benefits of water consumption in general. The study needed to demonstrate that water can bring real benefits to consumers...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Tom De Ruyck, Michel Rogeaux, Annelies Verhaeghe

Companies: InSites Consulting, Danone

September 15, 2010

Marrying CRM analytics with research insights to formulate the best in class customer loyalty strategy

This paper intends to examine the analytics and research approach that are being used in customer loyalty. It will evaluate the pros and cons of each method and recommend a new methodology to help business leaders and loyalty marketers to better...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Andy Kung, James Wong King Fai

September 15, 2010

Forecasting a market in a chaotic environment

The effectiveness of three commonly used methodologies for market size estimation, as well as their accuracy in explaining the future behavior of the automobile market in Ecuador, is addressed in this presentation. These methodologies are Delphi...

Catalogue: Latin America 2010: The Innovation Journey

Authors: Esteban Vega, Bernardo Creamer

May 21, 2010

The sourcing challenge

An earlier presentation by the authors at the ESOMAR 2006 Panel Conference identified that a hidden bias exists as a result of respondents belonging to multiple online panels. This presentation provides a remedy to remove this bias when preparing...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Paul Wang, Brian Fine, Con Menictas

October 29, 2009

Darwin or lose?

Darwinism is relevant to Marketing Science as far as emotions are concerned. Biological and evolutionary thinking explain why universal emotions take place and how they affect our daily lives. Being aware of emotions is more relevant than ever during...

Catalogue: Congress 2009: Leading The Way

Author: Miquel Pardina

September 21, 2009

Learning to win

Once again, we argue that the failures [of innovation] are really not random at all: They are predictable and avoidable: if managers get the categorization stage of theory right. Of the many dimensions of business building, the challenge of creating...

Catalogue: Congress 2008: Frontiers

Authors: Howard R. Moskowitz, Johannes Hartmann

Companies: Unilever, Moskowitz Jacobs Inc.

September 26, 2008

Likeability, liking is not enough

The purpose of this paper is to take stock of a very good friend of Market Researcher: Likeability.We are reviewing why it is our best friend through easiness and reliability, but also where we should be very careful if we do not want to be fooled....

Catalogue: Fragrance 2007

Authors: Agnès Fournier, Nathalie Yvert-Blanchet

November 14, 2007